ING BANK
To stand out from other banks, ING needed a bold, iconic, and relevant approach. The goal was to strengthen its connection with millennials and position itself as a beloved social brand, reinforcing its mission to help them achieve greater freedom.
I developed animated content for Instagram Reels, incorporating dynamic elements to boost engagement with ING’s audience. The goal was to make the content clear, engaging, and easily digestible for viewers.
TOOLS
After Effects
Illustrator
Figma
Notion