YOIGO
The evolution of “Pienso, Luego Actúo” aimed to preserve its social essence while giving more visibility to its protagonists—initiatives driving real change in the world. This transformation sought to reinforce Yoigo’s image as a conscious and committed brand while strengthening its connection with its core audience: millennials.
In this project, I brought the storytelling to life through 2D motion graphics animation. I designed and animated all the title cards to seamlessly convey the narrative, enhancing the message and reinforcing the social essence of “Pienso, Luego Actúo.”
TOOLS
After Effects
Illustrator
Figma
Notion